BabyBjorn is a Swedish family-owned business started in 1961 by Björn and Lillemor Jakobson. Our products are now available in more than 50 countries all over the world. BabyBjorn's mission is to develop good, functional and safe products for very young children. These products are also designed to support a child as they develop, up to the age of about three years. Products from BabyBjorn have a pure, classic yet contemporary design, with no unnecessary details.