For the love of beautiful things.
After successfully co-founding a chain of boutique retail outlets, Alex Muir decided it was time for a new challenge. She channelled her energy into designing and manufacturing her own range of fabric-based products.
Alex has long been smitten by Indian printed fabrics, attracted by their simplicity, warmth and innocence. She commissioned a series of bespoke fabrics using new and existing block designs, then turned them into a collection of endearing and ultimately beautiful furnishings.