Frustrated at the lack of stylish and practical children’s furniture for her little boy’s bedroom, Incy Interiors owner Kristy Withers decided to take matters into her own hands…
When Kristy Withers wanted to move her little boy, Oscar, from his cot in to a ‘big boy’ bed, she assumed she’d be able to walk into a shop, see something she liked and buy it. But a fruitless search for the perfect bed made her realise that there was a big gap in the market.
“There didn’t seem to be anything out there that ticked all the boxes – practical, high-quality and stylish,” says Withers. “I thought that if I could bring quality, designer children’s furniture to Australia, there would be a market for it.”
So, in 2011, Withers set up Incy Interiors, working from the living room of her Tallarook home. Although she had no previous interiors experience, she understood what other parents wanted.
“We’ve upgraded both my children from their nursery to their first bedroom and it can be a difficult time for both the kids and their parents as well,” she says. “What I’ve learnt as a parent has helped me provide high-quality, affordable, practical and stylish furniture to other mums out there in the hope of making their lives that little bit easier - or at least their nurseries and bedrooms that little bit trendier.”
Her marketing and finance background also came in handy, “helping provide the foundations I needed to launch Incy, and get it where it is today.”
Upgrading her own children's nursery to their first bedroom, Kristy Withers understands what mums and dads need: high-quality, affordable, practical and stylish kids furniture.
For baby furniture that can grow with them, try...
Incy Interiors’ first product was the very item Withers had wanted to buy for Oscar – the perfect child’s bed. Named the Oscar Bed, it proved to be a hit with other parents too and propelled Incy from a hopeful idea into a fully functioning business. “It’s the product that really got Incy Interiors off the ground so I’ve always had a soft spot for the Oscar Bed,” she says. “I adore its simplicity and think it’s a timeless piece with limitless style options.”
Like mums everywhere, she couldn’t play favourites, so there is also a Polly bed named after her daughter.
Incy Interiors' first product was the Oscar children's bed, the very item that Kristy Withers had wanted to buy for her son.
For timeless children's beds try...
Seven years into running her own business, Withers is extremely busy. “My biggest challenge is not having enough time in the day,” she says.
“I’m always up early as Oscar wakes up at 6am. I get the kids off to school and then I’m at the office until pick-up time. After baths, homework and dinner I might do a few more work things before bed. My mind is always working on Incy but I’m never in the office for more than eight hours a day to ensure I give my kids the time that they deserve.”
Despite her jam-packed schedule, she wouldn’t change a thing. “The best part about running my own business is that I get to do what I love every day, with a team I’ve selected,” she says.
Incy Interiors outgrew Withers’ living room just a year after launching and in 2012 moved to a furniture showroom in Chatswood, NSW. “We now cater to stockists in 10 countries. Hopefully one day we’ll become the leader in baby and children’s furniture,” she says. “I’m extremely proud of how far we’ve come.”
Despite being extremely busy with Incy Interiors, Kristy Withers never spends more than 8 hours a day in the office to ensure that she spends quality time with her kids. She's very proud of how far the children's furniture brand has come in the past 7 years.
Discover the Incy Interiors collection at The Myer Market today!
Every day is Mother's Day at The Myer Market, as we celebrate all the mums in business around Australia. Thanks to Kristy Withers, owner of designer children's furniture brand Incy Interiors for sharing your story with us!
Find more incredible kids and baby boutique brands at The Myer Market, your newest curated collection in Australia and online.
The Myer Market is an online marketplace for Australians to discover a curated range of new local and international brands, in one lifestyle destination. Earn and redeem MYER one points with every purchase.